Our Team

Rita Forte, Founder

Rita Forte is the Founder of The Olive Street Agency LLC. Brand Manager and Strategist, Rita began her professional career in 2001 as a DJ/On-Air Personality. Growing her DJ career from 2001-2011 to a nationally recognized brand led her to help market, manage and and grow brands of both businesses & people. Throughout her professional career, the technology space has…

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    been the biggest medium where she has led her brand and others to grow.  As a DJ/On-Air personality (operating as DJ BackSide), Rita grew her DJ brand by radio (106.1 KMEL, 102.3 KJLH, Sirius Satellite), working with popular Bay Area and National artists, releasing over a dozen Mixtape Projects, launching an infectious clothing line (Got Bay?) and playing in Gigs nationwide as well as internationally to Taiwan and Germany.  These efforts lead Rita to working with both Yahoo.com & Warner Bros. Records from 2006-2008 to produce online digital content to help widen their audiences in the music space. From 2009-2012, Rita managed operations, events and social media for It’s A Grind Coffeehouse in Oakland, Assisted with operations and marketing for CLP Screen Printing & Embroidery (2012-2014) & for the Piedmont East Bay Children’s Choir (2015-2017) in Oakland. Rita keeps close to her community and is also Co-Founder of Women’s All B-Ball. Rita has a B.A. in Psychology from Williams College and a cute lil dog named Butters.

Nita Simpson, Co-Founder & Managing Consultant

Nita Simpson is the Managing Director and COO of The Olive Street Agency LLC. Nita Simpson has 10 years of successful project management, marketing, and branding experience. Her success working with everyone from executives, musicians and small business owners is attributed to her uncanny ability to build teams, identify market trends, strategically plan, research and actualize a vision. Nita has used these talents to…

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    open and successfully manage a nationally distributed record label from 2003 to 2005, Rah Muzic. During this period she helped market and manage a movement in the music industry which brought national attention to the Bay Area, The Hyphy Movement. She has also been a select resource to executives for labels such as Arista, Bad Boy and Universal. Since 2007, Nita has lent her project management skills to an array of businesses that have ranged from startups to small businesses to Fortune 500 companies like Chevron. During her time at Chevron she successfully spearheaded and executed a renovation project. Nita’s undeniable skill set and talent has allowed her to break down barriers by creating a blueprint on how to successfully manage any project no matter what area of business or area life it falls into. In 2008, Nita put her blueprint to the test and branched out into Lifestyle management. She successfully began to manage the personal lives of high profile executives from companies like Sagetel International, Dropbox, and Chase to mention a few. Nita brings a wealth of knowledge, experience, creativity and couth to her craft. Nita has a B.A. in Business Management from Whittier College.

Joanne Castano, Operations and Administrative Assistant

Joanne Castano is the Operations and Administrative Assistant of The Olive Street Agency. She brings over 20 years of experience, working on all levels of business. Some of these include managerial, operational, accounting, administrative and customer service needs. The Olive Street Agency sees Joanne is a great addition to the team and enjoys her positive and uplifting spirit. She is an active partner with the CEO contributing to the administrative side, day-to-day business operations, and long-term business development planning.

Geraldine Convento, Director Of Photography & Production Manager

Geraldine Convento is the Director of Photography and Production Manager of The Olive Street Agency. She has worked in the industries of marketing, web development and film production for over 25 years. Outside of The Olive Street Agency, Geraldine is the founder of MeetGeraldine, a Brand and Web Strategy firm headquartered in Oakland, CA with additional locations in Denver, CO and Pheonix, AZ…

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    With her in-depth knowledge of web development, marketing and her proprietary “SEO 7” method Geraldine has contributed to the success of several businesses worldwide. Geraldine currently leads and curates the most talented web development and graphic design production teams from all over the world.

    For over 11 years, the team at MeetGeraldine has assisted businesses make sure their brand is polished and consistent everywhere it shows up as well as exceed their business goals.

    Geraldine is also a talk show host for, “Doin The Damn Thing” show for entrepreneurs.

Aizaiah Aquino, Graphic and Brand Designer

Aizaiah is a Bay Area based Illustrator who appreciates every aesthetic outlet, from fashion to logo design. He love’s modern and simple logo work, and also has an obsession with illustrations and fashion. He believes that the strongest designs are the ones that are able to “speak” for themselves without having a complex visual language. Aizaiah is also the Founder/Creative Director PXST | Post Signature | A luxury streetwear brand based in San Francisco

Joel Griffin, Camera Operator & Video Editor

Joel Griffin is a Camera Operator and Video Editor of The Olive Street Agency. He is a visual designer and creative thinker with two decades of digital designing experience. Also an advocate for tech and education, Joel has instructed over 30,000 software training session for companies such as BAVC, Pixar, and Apple…

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    Although with a background in graphic design, his recent projects range from e-commerce to videography and animation. Passionate and talented, Joel is an asset during all stages of production.

Delf Plamenco, Social Media Manager

Delf Plamenco, is the social media manager of The Olive Street Agency. He personifies his moniker “Dr. Post A Lot”, is much more than a blogger, much more than a content manager and far beyond that of just a social network advisor. DPA is an information distributor. He is the bridge you speak of when referring to the statement “bridging the gap”. …

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    By way of building effective social media communities, Delf brings awareness where once there was not. Dr. Post A Lot is a living, breathing conduit for the people. From his modest beginning as a freelance Social Media Networker for local independent artists such as DJ Backside to managing the online content of world renowned entertainer, MC LYTE. From Online Media Manager for events such as Hot Water Cornbread’s Mouth Off Wednesday, Singer’s Lounge in Oakland, renowned festival “Hiero Day” and Soul Cypher to Director of Online Promotion for Spicey Promotions, Bucktown USA and Head of Social Media for Donco Kids Wholesale Furniture Company. Within the last decade, Delf has created an illustrious track record with incredibly talented individuals. With work ethic such as the one he utilizes, Delf only stands to grow into further greatness.

    With great power, comes great responsibility. Delf works tirelessly to preserve the sanctity of your image while simultaneously providing professional level customer service. Aside from strengthening his own brand, he has committed to educating those who seek information. He often donates his time to train various individuals, entities and organizations that cannot afford to attend the seminars in which he is featured to speak. Delf Plamenco aka “Dr. Post A Lot” is more than a mild mannered content editor. He is the “go-to” guy for all online social media management and needs.

Hyp Holman, Audio Engineer

Rahkii “Hyp” Holman is an Audio Engineer for The Olive Street Agency. He is entrenched in music. He was professionally involved for 27 years, performing, recording, producing, mixing studio/live sound and mastering music projects. Formerly a member of the Roxbury-Boston founded Hip-Hop groups, Exile Society, Subterraneanz and Triple Ave, he has toured and performed with acts from A Tribe Called Quest to Sade…

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    With consistent socio-political lyrical content, Hyp realized it was time to put his words into action, went back to school and graduated from UC Berkeley in 2013 with a Bachelor’s in Psychology and a minor in Peace And Conflict Studies with a focus on restorative justice. He is currently the supervisor for the three restorative justice, gender specific Transitional Age Youth (TAY) programs at Community Works West. He works with TAY reentering into the community in San Francisco from the county jails. Hyp uses his diverse experience to guide his staff and the youth they serve.

Nate Hendrix, Audio Engineer & Music Producer

Nate Hendrix is an Audio Engineer and Producer for the video department of The Olive Street Agency. He is also a musician, singer and songwriter, born and raised in Oakland, California into a musical family….

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    He started playing drums and piano in church at age five under the guidance of his older brother. Nate joined the Allen Temple music program ran by Betty Gadling where he studied Saxophone with Barbara Hunter.

    During spring of 2010, Nate competed in the Reno Jazz Festival and won 2nd place.

    A love and appreciation of many forms of music led Nate to also become a Disc Jockey and he began DJ-ing for his high school dances and parties.
    In 2011 he began sound engineering and producing. Fall of 2015, he started working at 25th Street Recording in Oakland under Gabriel Sheppard.
    He now produces music ranging from big electronic sounds with a world music twist to Hip-Hop and Reggae. Nate credits, as some of his influences: Prince, Kanye West, Sade, Bjork and FKA Twigs.

    Instruments: Piano – Saxophone – Drums – Guitar – Bass