New Screenprinting Merch Apparel for Oakland's Gregory's Gourmet Desserts — and Why Your Food Business Should Have Branded Merch
Recently, we had the pleasure of working with Gregory (pictured), the owner of Oakland's Gregory's Gourmet Desserts , to produce a collection of branded t-shirts and hoodies via Screenprinting that reflects the professionalism and quality of their yummy tasting business. From soft cream tees to classic black shirts and comfortable hoodies, the finished merch gives Gregory's Gourmet Desserts a polished and consistent look that can be worn by staff, supporters, and customers alike.
For Gregory's Gourmet Desserts, the goal was simple: create and print apparel that was representative of their brand and their designs. By offering multiple garment styles and colorways, their new merch provides versatility while maintaining a consistent visual identity. The result is quality and professional apparel that helps elevate the brand both inside and outside the business.
More Than Just a Shirt or Hoodie!
When many business owners think about custom apparel, they often think of uniforms. While uniforms are certainly important, branded apparel does much more than identify employees. Every time someone wears your logo, they're helping tell your brand's story. Whether it's at a community event, farmers market, trade show, catering event, or simply around town, custom apparel turns your team and supporters into walking advertisements for your business. For food businesses in particular, branding matters. Customers connect a clean, professional appearance with quality products and service.
Why Food Businesses Should Invest in Custom Apparel
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Build Brand Recognition: Every time a customer, staff member, or supporter wears your merch out in the world, your business gets seen by people who may have never heard of you, which is great organic marketing.
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Create a Professional Appearance: Whether your team is working a catering event or staffing a pop-up booth, matching branded merch shows customers your business is professional, intentional, and takes pride in every detail.
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Strengthen Your Team Culture: There's something powerful about a team that wears the same colors — it reminds your staff that they are ambassadors for something that they are helping to build.
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Create Additional Revenue Opportunities: Branded merch gives loyal customers a way to take a piece of your business home with them, turning fans into walking billboards while adding a meaningful new revenue stream for your business.
For More Information About Gregory, Here's Their Story
The Gregory's Story
Gregory Williams, Founder and Owner of Gregory's Gourmet Desserts was raised in Brooklyn, New York. He came to the San Francisco/Bay Area as a teenager, later attended and graduated from Sonoma State University with a Marketing Degree.
Gregory has always had a love for sweets.
He was a fan of Le Petite Boulangerie's apple streusel cheesecake and would purchase a slice daily. Then one day they stopped making it. So what do you do when you can't buy what you need?
He made one himself and so sparked his love for baking and with a hand drawn image three months later Color Me Plump Cheesecakes was born which later became Gregory's Gourmet Desserts.
Gregory had no prior experience in baking. Armed only with a cookbook, a cheesecake pan, and a gleam in his eye his dream was born and the rest as they say is
Dessert history......